Low Tides is a boutique line of sunglasses crafted with an emphasis on unique design, quality materials, and a sense exclusivity.


Living in South Florida, sunglasses aren’t optional, they’re part of everyday life. They go on before you walk out the door. For some, it’s protection. For others, it’s comfort. For everyone, it’s style. I wanted something that felt different, something that didn’t look like everything else out there. That’s why I created Low Tides.

Inspired by my wood print shop, 1923 Trading Co., Low Tides carries this philosophy: create well-made, thoughtfully designed sunglasses that reflect the coastal Florida lifestyle. Each one is made with intention; focused on unique style, proper eye protection, and quality, sustainable materials. Something personal. Something different. Something lasting.

- Lafe James